Meet the Speakers
Erik Forsberg

Erik Forsberg is the Application Engineering Manager leading the Application Engineering Team which supports Parker's largest mobile OEM:s in Europe.

Since joining Parker 14 years ago, Erik has been working with hydraulics and electromechanical systems for mobile machinery, supporting our customers to develop their machines. Erik and the Application Engineering Team are heavily involved in several electrification projects on multiple platforms and OEM:s.
Fredrik Tjernström

As part of the Sales team of Volvo Construction Equipment (Volvo CE), Fredrik is focused on supporting the transition to zero-emission construction equipment and charging solutions.

With a background in various roles at ABB, Electrolux, and Volvo CE's Technology team, he brings over a decade of experience in electrification and sustainable innovation. Fredrik's dedication to decarbonization motivates him to support dealers and strategic customers on their journey towards a greener future.
Mark Jeffries (moderator)
International keynote speaker, author, and strategic communication expert.

Mark hosts virtual and physical events around the world. His keynote presentation The Art of Business Influence has been delivered to more than 200,000 people around the world. He also runs a popular event industry podcast.