SOCIAL MEDIA MARKETING
PARKER ADVOCATES
Looking for a way to become more active, build a network or be an online solutions resource through your social networks with Parker content? Parker offers syndicated social content to our channel partners through Parker Advocates. Turnkey and ready-made content that is already Parker pre-approved for distributor sharing. To login go to parkeradvocates.parker.com.
For more information and to request access, please fill out and submit the form below and a Parker Communications contact will reach out to get you set up to share.
PARKER COMMUNITY
Engage more with Parker, browse blogs or ask questions to a technology specific subject matter expert with the Parker Community. A support site that offers collaboration between the public and Parker Hannifin. Members can ask questions in technology specific forums, navigate support resources, subscribe to and read blogs and more.
Technologies groups represented in Parker's Community include:
- Aerospace
- Climate Control
- Electromechanical
- Filtration
- Fluid and Gas Handling
- Hydraulics
- Pneumatics
- Process Control
- Sealing and Shielding
SUGGESTED PLATFORM PRESENCE
The largest social media platform, with over 1 billion accounts. Post content that promotes your services, capabilities and solutions. Target specific audiences, create Open House Event invites, respond to business questions, highlight business milestones.
Tip:
Make sure to set up a business page not a personal profile for your company.
Intended for professional networking, LinkedIn is considered the #1 social platform for B2B lead generation. The power for you, behind LinkedIn, is the rich professional data associated to each of its members allowing for greater content targeting.
Tip:
Use for Open House / event registrations, generate leads and drive website traffic.
Over 500 million tweets are sent everyday. The creator of the hashtag, Twitter allows its users to follow conversation streams that are of interest to them. Tweet content that promotes your product offerings, company news and milestones, events and partnerships.
Tip:
You're limited to 280 characters. Maximize tweet copy using tagging instead of the @ feature.
PARKER PLATFORM PRESENCES
This page hosts a comprehensive list of the Parker Hannifin social media platform presences across the globe.
VIDEOS AVAILABLE ON YOUTUBE
Whether you're interested in brand or product content, we have produced and shared videos of varying types for the Parker and ParkerStore brands. From product awareness, overview and tutorials to company culture, do-it-yourself and how-to videos, share the content to your social channels to engage and educate prospective and existing customers.