SEARCH ENGINE OPTIMIZATION (SEO)
PARKER SEO BEST PRACTICES FOR DISTRIBUTION
SEO - also known as Search Engine Optimization - is the practice of ensuring your website provides quality content to garner the most traffic from organic search engine results. You want your website to show in the search results for the products or services you provide. This gives searcher confidence that your website if a good resource for the product and services they are looking for. Parker's SEO Guide (developed by our EMEA Search Marketing Specialist) or Google's own SEO Starter Guide below, can help you get started optimizing your website.
GOOGLE MY BUSINESS
Billions of people use Google Search everyday. Having accurate information on Google allows prospects and customers to better engage with your company. From search results, to Google Maps content, hours, reviews and more. It's simple to confirm that you are the owner of your business, giving you the permission to manage your Google Business Profile.
  1. Log In
  2. Verify your business listing
  3. Edit and add pertinent business details
As the second largest search engine, you should also update your information on Bing Places for Business. Similar to Google My Business, doing so will ensure your business information appears accurately on the site.

For more information on how to set up your business, view the How To page below.
PARKER CONTENT SYNDICATION
Present a consistent, up-to-date view of Parker products to your website visitors – without having to create or maintain the content yourself. Content Syndication also enables your website visitors to download brochures, datasheets and whitepapers similar to a sales ‘leave behind’, helping to keep your company and contact details top of mind with prospects and existing customers.
GOOGLE'S SEARCH ENGINE OPTIMIZATION STARTER GUIDE
Google provides a great FREE tool called the Search Console. Search Console allows you to inspect and improve how your site appears on Google's search results page.  You don't need to be a web developer or a SEO Specialist to use the tool. Guides are available to support a range of knowledge bases from a short guide for owners with not a lot of time to manage their site, to a marketing specialist who's willing and has the time to learn, to more advanced guides for technical web developers.

Take advantage by clicking the link to the Stater Guide below.