Generate more qualified leads by appearing in search results for specific inquiries that are relevant to the products and services you sell. Search Engine Marketing (SEM) or Paid Search allows you to advertise your business on search engine results pages. Under one or multiple ad campaigns you can choose the keywords or phrases to target the customers you want to attract. Doing so means your ads will be visible to searchers who are actively interested in your product or services and drive them to your website or store. Paid Search can sometimes be referred to as pay-per-click or PPC, meaning you only pay when a searcher clicks on your ad(s).  

Keywords are foundational to both SEO and SEM. When considering what business-relevant keywords to target customers for your location, there are few tools available. First, start with Google Search. Type a base keyword and see what Google auto-fills. Google Search will give suggestions for additional long-tail keywords similar to your keyword. Google Adwords also offers a FREE Keyword Planner for generating ideas by your products, services, or website content. The planner tool also allows you to see your competition ranking and average monthly searches for each word.

Google Ads Help is a FREE tool designed to review the basics so you can quickly setup, manage, optimize and measure your ads. Video shorts and introductory guides are available to help you get in front of your customers on their search engine, YouTube videos, Google Maps and display networks.

Get started today by clicking the link to the Help page on how to be successful with Google Ads.

Another option to Google Ads is Microsoft Advertising. This form of SEM advertising applies to Bing, Yahoo and MSN search results and has the second largest ad reach. The site walks you through how to set up a campaign step-by-step. It even gives you the option to import your Google Adwords campaign if you already have one built. Click the button below for more information and to get started today!