Helping to better explain its unique contribution to the world, Parker recently distilled the company’s purpose into nine words: Enabling Engineering Breakthroughs that Lead to a Better Tomorrow. With this simple expression, Parker has described its purpose as a platform for growth, change, and positive impact to the world.
“We see this as our opportunity to more effectively speak about why we exist,” said Tom Williams, chairman and chief executive officer of Parker. “We’re not changing our direction, we’re defining it. Our purpose is a reflection of our culture, which remains vibrant after more than a century. By aligning ourselves around a defined purpose today, we will be better positioned for the challenges and opportunities of tomorrow.”
The combination of focusing on purpose, the company’s values and the Win Strategy is expected to accelerate Parker’s transformation, drive top quartile performance and deliver returns to shareholders.