Resources
PARKERSTORE TARGETED MARKETING CAMPAIGN
Many of you actively participate in sales blitz activities that connect you with prospective (and even lapsed) customers. Post-campaign follow up should never be underestimated. Not only is it a best practice for an adequate return on your investment, but it will also keep you top of mind and offer maximum engagement.
Whether you’re looking to get into a specific market, engage a lapsed account, or promote a service or product, ParkerStore Impact’s automated marketing campaign supports your lead follow up. Customers receive your communications 30, 60, and 90 days after your targeted marketing event.
VIDEO CREATION SERVICE
Videos are perfect for many digital marketing functions. They can cover a range of topics about your company, products, services, best practices, solutions, and partnerships. In addition, Google tends to rank video content high for online searches meaning greater awareness and traffic to your site or video hosting site (like YouTube). Plus, it can be a great way to create organic movement across your online presence.
To help make video assets more available to distributors, we have partnered with a third-party vendor to offer a video creation service. For as little as $1,295, you will be able to easily create professional videos specific to your location. For more information, download the filer to the right.
GEOFENCING SERVICE
Geofencing or geotargeting is a way to target and then advertise to potential customers in a predetermined geographical radius. This virtual radius boundary could be around your physical business location, your competitors’ locations or potentially larger geographic areas like cities and DMAs. Typically used for mobile devices using GPS, RFID, cellular data or WIFI, the purpose would be to send a push notification, usually with an offer, when an existing customer or prospect enters the boundary you’ve established.
