ParkerStore Professional
Training 2023
Join us for a 1,5 day classroom training in April, either in Denmark or in Finland. Learn how to professionally run a ParkerStore in accordance with the ParkerStore concept. Improve both your personal performance and the results of the store. The training will be held in English, but workbook material will be available in local language.
Preliminary Agenda
Day 1: 13:00-17:00
Day 2: 08:30-15:00
Training Content
The training consists of a mixture of presentations, discussions and group activities. An open dialogue will be held and it is a perfect opportunity to meet other ParkerStore employees and share experiences.
Target group
ParkerStore managers, employees and distributors that want to learn more about ParkerStore.
Register to the training here:
Closing date is February 21.
Parker provides education and meals.Travel and hotel accommodation are booked and paid for by each participant. More information about the training, location and hotel suggestions will follow after we have received the registrations.
Main Topics of the Training
ParkerStore Experience
Word-of-mouth advertising is what every ParkerStore desires. What customers say about your ParkerStore is based on their experiences. This module first offers insights into the role of ParkerStore employees as initiators of customer experience. Then the focus shifts to the three segments of ParkerStore shoppers and examines key attributes and drivers of customer satisfaction.
Merchandising
What typically separates a great store from a good one is merchandising. This module assists ParkerStore employees in developing the ability to see their store through the eyes of a retailer. Merchandising basics, techniques, signage, developing displays and end cap construction provide the requisite skills to review your ParkerStore and quickly identify new ideas and areas to improve.
Solutions for Unhappy Customers
Complaints are a reality for any business. How the employee views and handles customer complaints is the primary cause for keeping or losing customers. This module identifies the lifetime value of a customer, differentiates different complainer types, and offers a guide to resolving complaints based on different scenarios, to increase the likelihood of keeping customers and their loyalty.
Marketing & Promotions
Effectively marketing and promoting your ParkerStore requires fundamental knowledge of various strategies and tactics. This module introduces a variety of options to consider when creating a marketing plan and budgeting for promotions. The instructional material is then put to use based on a case study that can easily be applied to your ParkerStore.
1-1 Customer Success
Steering customer interactions at the counter are simple in theory yet difficult in practice. This module provides a simple yet effective framework to assist ParkerStore employees in one-to-one interactions at the sales counter and to ensure customers are satisfied with their choice to visit the ParkerStore.
