Resources Page
Welcome to the TFD Marketing Insider Resources Page. This resource is to help our full-line distributor's marketing, sales, and website/social media personnel promote their Parker TFD products, win more business and support their customers. Content includes marketing assets for use on websites, social media and emails, as well as key selling points that can be included. It also features technical articles aimed at answering customers' frequently asked questions, bulletin templates or content to help you make your own, and much more.
Find helpful information from our three categories. Scroll down or click the links below to get started!
Marketing resources to aid with promotion including images, templates and more
Parker Blogs and Videos featuring product highlights and technical know-how from techConnect
Fresh ideas, tips and links to useful tools from marketers throughout the TFD family
Don't forget to join the Marketing Insider mailing list if you haven't already. Contact WDMoore@parker.com if you have questions or want to contribute.
On-Target
These marketing resources aid with promotional efforts. Content includes marketing assets for use on websites, social media and emails, as well as key selling points to be highlighted.
Technical Expertise: Recent Webinar & Podcast
TFD was able to highlight its leadership in corrosion resistance research and technologies during a recent webinar titled: Winning Against Corrosion in Fluid Power Systems, presented by Brian Smith, BDM, and Yindong Ge PhD, Material Scientist/Principal Engineer, and hosted by Power & Motion (trade publication).
Winning Against Corrosion in Fluid Power Systems featuring ToughShield Plus
WEBINAR
Share the on-demand webinar with your customers. The URL for webinar is: https://discover.parker.com/fcg-webinar-toughshield
During this podcast, Parker Tube Fitting Division engineers discussed 10 things not to do from our blog post, but also added in many more details and examples from their years of experience. Though some seemed like obvious "do not do" type actions, they all have been done more times than you would think. This is a great helpful content piece to share with your customers.
10 Things Not to Do When Your Hydraulic Fitting Leaks
PODCAST
Share the podcast with your customers. The URL to share is: https://rss.com/podcasts/theod/486046
** If you need any help customizing the webinar or podcast social images with your distributor logo and url, please feel free to contact me. I am happy to do it for you or help you! **
FastSeal Toolbox Magnets
Download the standard Parker FastSeal™ Toolbox Magnet file or use the customizable option to add your distributor logo and url, as well as change the border color to your brand color. Once printed, this magnet can be kept at the ParkerStore counter and handed out with any FastSeal purchase. These magnets have a QR code included which offer customers a quick and easy way to get to the FastSeal assembly instruction page when they are back on the worksite.
Included in the new FastSeal ParkerStore endcap launch kit is a suggested company, custommagnetsdirect.com, for printing these magnets, but you can use any local vendor you work with as well. Please note: there is currently an industry-wide filament shortage for magnets, so lead times for printing these are a couple weeks longer than normal. If you are interested in doing these, please order sooner rather than later.
** If you need any help customizing the toolbox magnet files with your distributor logo, url and brand color, please feel free to contact me. I am happy to do it for you or help you! **
FastSeal™ Marketing Video | Co-branded Video
Share the new FastSeal marketing video which highlights both the speed and ease of which these ORFS tube connections can be made. You can also download the video to use on your site, or you can also have Parker co-brand this video especially for you by customizing the end frame with your call-to-action, which includes your logo, url, and contact info (phone and/or address if wanted).
Want to co-brand the video? It's easy! Access the request form for this co-branded video on the FastSeal Marketing toolkit page. The image in this section shows an example of what the call-to-action could look like, but feel free to provide your own words. These videos can be used on your website and in social media.
FastSeal Technology Images
Parker's FastSeal™ is a patent-pending new fast and easy way to make O-ring Face Seal (ORFS) tube connections anywhere. This new technology eliminates the need to braze or flange tube for ORFS connections, providing a competitive advantage to our distributors.
RSU Delivers Images
When your customers need custom parts urgently, you can deliver with Parker’s Rapid Service Unit (RSU). Promote this ability with these customizable images from construction, oil & gas, agriculture, manufacturing, and general markets.
USA Manufacturing Images
Enhance your social media presence with a choice of images from several markets including: agriculture, construction, manufacturing, medical and general MRO, as well as either Seal-Lok ORFS or Triple-Lok 37-degree fittings.
Promotional Poster
Download this zip file containing InDesign, Publisher and PDF templates for a tabletop promotional poster. Add your own logo and simply print copies or provide files to your print house. This is an easy resource for promotional signage.
Geared for Success
with techConnect
techConnect is a great resource that focuses on frequently asked questions in our industry as well as important technical information. Include a synopsis of these posts on your websites or blogs, with a link to the full article on TFD techConnect. Check out the current blog post library.
Troubleshooting Fluid System Connection Leaks
Leaks cause a multitude of issues both big and small, which can be far-reaching and costly. Knowing how to find the true cause of the leak is key. In this article, we outline leak problems and probable causes. Each problem is linked to a full article outlining how to determine the true cause and fix it.
Sizing Tube to Maximize Hydraulic System Efficiency
Tube that is too small can increase fluid velocity causing pressure drops and heat generation. Tube that is too large increases costs and is more difficult to fit in tight spaces. Find out how to optimize tube size to maximize your system performance for efficiency and cost.
Second Day with Fittings: Terms and Definitions
Following up on the First Day with Tube Fittings post, get up to date with the definitions of key terms in the fittings industry. Find details and illustrations as well as many Pro Tips to provide an extra bump of knowledge.
Troubleshooting for SAE J1926 and ISO 6149 Ports
Frequently receive calls from customers regarding leaking port connects? The cause of the leak isn’t always obvious. This article outlines the steps needed to take when troubleshooting the issue to ensure the true cause is found.
Which Fittings Goes with Which Metric Port?
There is a lot of confusion surrounding metric fittings and ports. Learn the different sealing styles to help clear up the confusion regarding which fitting goes with which metric port. It also discusses some of the most common misconceptions.
Fixing a Port End Connection Issue
System leaks cost a lot of time and money. After you determined that your leak is coming from the port end connection, taking the time to ensure you find the actual root cause of your leak is critical to making sure it doesn't repeat.
Understanding the Universal Language of SAE Fluid Connector Part Numbers
Whether you are new to the world of fittings or have been in the industry for a while, it's helpful to understand the universal language of SAE Fluid Connector part numbers. This blog breaks down the SAE coding system, explaining how these part numbers are created and what they mean.
How Many Times Can I Reassemble a Hydraulic Fitting?
Wouldn’t it be nice if leak-free connections could last forever? The good news is fitting designs have improved significantly over time, making it easier to assemble and reassemble most connections and conduct routine maintenance without increasing the risk of leak paths.
Tube Routing Tips for Hydraulic, Pneumatic and Lubrication Systems
The most logical tube line routing isn't always the appropriate routing for your system. Read our post about a costly example of this and get our guidelines for matching tube routing to your application with many visual examples and explanations.
Collaboration
Corner
Knowing we are all busy, this space allows us to share marketing articles, helpful information, and marketing successes with each other. We invite you to send along your ideas and content.
Distributor Recommended Resources
Priscilla from Progressive Hydraulics, Inc. shares her thoughts and articles about leveraging Key Performance Indicators (KPIs): "Leveraging tools to track KPIs gives insight on customer intent...Understanding which KPIs tell your customers’ stories will provide direction for your strategy and give you projects to focus on."
Distributor Recommended Resources
Looking to create videos in-house? Need some help with social media? Amanda from Exotic has a few recommendations: "We create videos in-house with a website called Biteable. It is really simple to use, and the paid version comes with a ton of free stock footage and no watermark. And I use Canva to make most of our social content."
The Unicorn of Content Marketing
Sure, we are in a B2B environment, but we are still doing business with people. An occasional thank you letter, or card marking an important event, could be that little bit of difference - a chance to build a stronger connection - that gives you an edge. People like doing business with people.
Distributor Recommended Resource
Amanda from Exotic Automation shared a resource that has helped them: "We use www.later.com, which allows us to schedule and post content to our social media accounts. They have a paid plan, but we just use the free version and it seems to work great for us!"
The 50 Blogs Every B2B Marketer Should Follow
This list holds some real marketing gems that are worth checking out. Some favorites include: Content Marketing Institute, Copyblogger, Marketing Profs, and EConsultancy. Authors Ann Handley and Seth Godin have books with many useful nuggets that can be used in the B2B world.
Be More Human article from PR 20/20
Being essential businesses and supporting other essential businesses during the current COVID-19 pandemic is affecting how we communicate. Check out this insightful article from PR 20/20 worth sharing: The role of marketing in a crisis? Be more human.
Image Editing Resources
Ever find yourself in need of editing an image for use in your social media or on your website, but don't have an expensive program (or know how to use the vast tool selection)? There are alternatives out there, both free and inexpensive, that are easier to use and without all the stuff you don't want anyway.
Here are three online resources (and one for mobile devices) for making simple edits to your images, including cropping, resizing, brightening, aligning and even cutting out backgrounds.
- Fotor (Free): Easy to use, free to install, does all the basics. Doesn't have extensive capabilities, but gets simple jobs done.
- GIMP (Free): Free to install, has a load of features and is more extensive than even Photoshop Elements, but does have a bit more of a learning curve to get started.
- Photoshop Elements ($19.99): This cost-effective program is like Photoshop-lite. It has all the basic features you would want without all the deep dive tools you don't need. Pretty simple to get started. ($19.99)
- Snapseed (Free on your mobile device): Search Snapseed in the App Store or Google Play Store on your phone. Download this to your iPhone or Android device and start editing the images you take (or download) on your phone. Has all the basics you need, easy to use. As with all free phone programs, can be glitchy sometimes.
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